![]() Many Americans turned to the new hybrid Toyota Prius as they woke up to the connection between burning gasoline and heating the climate. military’s Humvee transporter, its biggest fan was Arnold Schwarzenegger, the cigar-chomping actor-turned California governor.Īt the same time, a backlash against big vehicles was forming. In the mid 2000s, SUVs and trucks were starting to go supersize. When the original Hummer crested in popularity nearly two decades ago, it created a culture clash between the off-roaders who appreciated the truck’s rock-hopping ability and environmentalists who decried its spectacularly wasteful 10 miles to the gallon. “I’m concerned about the increased risk of severe injury and death for all road users from heavier curb weights and increasing size, power, and performance of vehicles on our roads, including electric vehicles,” Homendy said Speaking specifically of the Hummer, she said its weight “has a significant impact on safety for all road users.” Regulators are starting to take up the issue, including National Transportation Safety Board Chairwoman Jennifer Homendy, who delivered remarks Wednesday in Washington, D.C. And importantly, the criticisms against it could also be leveled against other big trucks and SUVs that are key to automakers’ electrification plans, from the Ford F-150 Lightning to the Tesla Cybertruck. ![]() The new Hummer is once again creating divisions and igniting a new debate over how big and powerful an EV ought to be. Brook added, “The Hummer EV has incredible capability with zero emission, it really is the best of both worlds.”īut if a mission was to extract the Hummer brand from controversy, it failed. “We think they’re going to love it.” said Phil Brook, then-head of marketing of GMC, told Automotive Newsafter the broadcast of the ad, which incongruously featured basketball star LeBron James shattering a backstop in slow motion.
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